Lego is considering potential renting scheme
Thus, the largest toy manufacturer plans to fight for a clean environment. The company is often concerned about the environmental issue: Lego produces 36 thousand plastic blocks per minute and the packaging is also mostly made with plastic.
Due to criticism, the company has already promised to abandon materials produced using fossil fuels by 2030. In addition, some of the parts of the kits are already made from polyethylene based on plant materials. However, an alternative for materials that make it easy to separate and reconnect parts is not found yet.
The vice president of the company Tim Brooks said that while there are several ideas on how to organise Lego rental, there is not even a rough plan, and there are many obstacles to implement this scheme. If only because some building sets are very complex, with several thousand parts. “And what are the chances that an eight-year-old child will return the set complete,” – said Brooks.
Recently, the company introduced the first in 30 years global advertising campaign "Rebuild the World", the objective of which was the development of creativity of the child.
RECOMMENDED TO READ:
LEGO Replay – collect, clean and donate to charity
LEGO® announces collaboration with Panasonic Jaguar Racing
LEGO® style Cats Sculptures - a fusion of toys and art
Two-meter sculpture of Tony Stark made of LEGO
LEGO® unveiled new Empire Star Destroyer Building Set (4784 Pieces)
Related Posts
-
Sonic LEGO Adventures: Shadow and Knuckles Unveiled in Exciting BrickHeadz Sets!
Get ready for an electrifying journey into the Sonic universe with LEGO's latest unveiling! Shadow and Knuckles, iconic characters from Sonic the Hedgehog, are set to join the BrickHeadz family on February 1st, 2024. Dive into a world of creativity as LEGO brings these beloved characters to life, offering fans a fantastic and fun-filled addition to the ever-expanding Sonic-themed collection. Discover the excitement of this unique collaboration, where building blocks meet the thrill of Sonic adventures!
-
Introducing the Magical LEGO World: Unveiling the Harry Potter Gringotts Wizarding Bank - Collectors' Edition!
Unleash the magic of Harry Potter with LEGO's Gringotts Wizarding Bank - Collectors' Edition! Immerse yourself in an enchanting world as you build the Lestrange vault, navigate a spiral rail, and embark on a thrilling minecart adventure. Discover the secrets hidden within this masterpiece, complete with 13 character figures. Get ready for a spellbinding journey! Available on September 4th for $430. Don't miss this extraordinary LEGO experience!
-
Explore the Wonders of LEGO Harry Potter Hogwarts Castle and Grounds
Dive into a world of enchantment and endless possibilities with LEGO Harry Potter Hogwarts Castle and Grounds. Immerse yourself in the spellbinding details, iconic characters, and thrilling adventures that await you in this extraordinary set.
-
Lego has a new addition: the Audi RS Q e-tron, which can be controlled from your phone, has appeared in the Technic series
Get ready to experience the perfect fusion of Lego and Audi with the mesmerizing Lego Technic Audi RS Q e-tron. This mobile-controlled masterpiece delivers stunning design, advanced features, and endless fun for Lego enthusiasts of all ages. Buckle up and dive into the exhilarating world of the Audi RS Q e-tron.
