The Lego Group Company spoke about the Lego Replay pilot campaign, which will help to transmit used Lego parts to children in need.
It is easy to participate in the project - simply collect all the unnecessary parts, put them in a box and print a receipt for free shipment from the Company’s website (https://www.lego.com/en-us/campaigns/replay). In a special centre, the parts will be sorted, cleaned and a new life will be given to them.
“We know people don’t throw away their LEGO bricks,” said Tim brooks, vice president, environmental responsibility at the LEGO group. “The vast majority hand them down to their children or grandchildren. But others have asked us for a safe way to dispose of or to donate their bricks. With replay, they have an easy option that’s both sustainable and socially impactful.”
The campaign will be in test mode in the United States until the spring of 2020, after which the company plans to expand the geographic scope of the project.
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