LEGO has suspended advertising and promotion on the social networks of building sets with police due to mass protests in the United States. This decision was made by the company's marketers.
The LEGO Group asked to remove more than 30 sets, figures and other accessories from the lists for promotion. Among them are figures of police officers, firefighters, criminals, ambulances and buildings.
"We requested that our affiliate partners refrain from posting promotional LEGO content as part of our decision to respect #BlackOutTuesday and pause posting content on our social media channels in response to the tragic events in the US. We regret any misunderstanding and will ensure that we are clearer about our intentions in the future," a LEGO Group spokesman said in a statement.
It should be noted that the ban on advertising applies to kits with a police station, a fire department, K-9 dog unit, as well as kits with items for detaining criminals, such as handcuffs. The list even includes the building set for adults of the White House, which is produced under the LEGO Creator brand. The company also wants to ban the advertising of minifigures of police officers and kits that contain police officers, handcuffs and other symbols.
Nevertheless, these building sets are still represented on the company's website, are in stock and can be purchased.
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