Rebuild the World with LEGO®

LEGO® revealed its first LEGO Brand campaign, Rebuild the World. This huge project includes a lively adventure movie and a series of LEGO® brick sketches that send positive messages about the power of creativity that drives change.

What does “Rebuild the World” mean? 

1. It is the way to play.

Create what you love, with or without instructions. LEGO® bricks are infinitely compatible with children's imagination.

2. It is a way of thinking.

Playing with LEGO®, children develop a creative way of thinking: they experiment, break the rules, fail and try again.

3. It is a way to manage the brand.

We are constantly looking for new ways to positively influence children, the planet and the game.

4. It is a way to look at the world.

Armed with a bit of optimism and creativity, together we can build a better version of our world.

5. It is an invitation.

Where adults see problems, children see opportunities. Imagine what we could do if we saw the world through the eyes of a child!

It is more than a game or education - it is creativity. Being creative today is a way to achieve something, to navigate in the new world. Math and rationality used to be the most important skills, but now creativity is the most valuable skill, and LEGO® can help. Indeed, in the head of a child, bricks turn into the real world, this is a whole story for them.

The symbol of the Rebuild the World project is a white rabbit. Do you know in which sets there is already a rabbit?

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