LEGO® revealed its first LEGO Brand campaign, Rebuild the World. This huge project includes a lively adventure movie and a series of LEGO® brick sketches that send positive messages about the power of creativity that drives change.
What does “Rebuild the World” mean?
- It is the way to play.
Create what you love, with or without instructions. LEGO® bricks are infinitely compatible with children's imagination.
- It is a way of thinking.
Playing with LEGO®, children develop a creative way of thinking: they experiment, break the rules, fail and try again.
- It is a way to manage the brand.
We are constantly looking for new ways to positively influence children, the planet and the game.
- It is a way to look at the world.
Armed with a bit of optimism and creativity, together we can build a better version of our world.
- It is an invitation.
Where adults see problems, children see opportunities. Imagine what we could do if we saw the world through the eyes of a child!
It is more than a game or education - it is creativity. Being creative today is a way to achieve something, to navigate in the new world. Math and rationality used to be the most important skills, but now creativity is the most valuable skill, and LEGO® can help. Indeed, in the head of a child, bricks turn into the real world, this is a whole story for them.
The symbol of the Rebuild the World project is a white rabbit. Do you know in which sets there is already a rabbit?
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