✨ ☆ Spring Sale 20% OFF Store-wide ☆ ✨

Lego will spend half a million dollars on crowdfunding ideas

Lego will spend half a million dollars on crowdfunding ideas | LAMINIFIGS

The company launched the Lego World Builder platform, where anyone can suggest a new character, story or project.

Now Lego fans can make their wildest dreams come true. The company launched the Lego World Builder platform where it will collect community ideas. Users will be able to share illustrations, suggest new characters and storylines, and even develop their own original worlds. The creative Lego team will oversee and provide feedback. For the best concepts that the team selects or purchases, their creators will receive money.

The platform was created by Tongal, a company that deals with solutions for creators and also links them with brands and studios.

A Lego spokesman told the Wall Street Journal that up to $500,000 annually will be allocated to reward Lego World Builder authors, at least for the next three years. The company will pay $10,000 for piloting the idea, and $50,000 for the purchase of a finished concept.

Users' interest in the development of Lego worlds is evidenced, for example, by the Wattpad platform. There, fanfic writers have posted hundreds of stories related to the Ninjago franchise. Wattpad not only provides a publishing platform, but it also helps some creators reach out to publishing houses and media companies if they want to release a book or adaptation.

The advantage of the Lego World Builder is that users will have direct contact with the brand's team. As a result, the proposed idea will have a better chance of being implemented. For example, in the form of a YouTube show. In addition, the platform will save the company from the risk of being sued for illegal use of the intellectual property.

Related Posts

Lego Fans Rejoice: Summer 2023 Brings Exciting Harry Potter-Themed Sets
Lego Fans Rejoice: Summer 2023 Brings Exciting Harry Potter-Themed Sets
Lego has announced its latest additions to the Harry Potter-themed sets, set to be released this summer in 2023. The ...
Read More
Building blocks are the best toys for generations
Building blocks are the best toys for generations
Building blocks toys have captured the imaginations of people of all ages for decades. From toddlers to adults, build...
Read More
LEGO unveils 6,000-piece Lord of the Rings set featuring Rivendell
LEGO unveils 6,000-piece Lord of the Rings set featuring Rivendell
LEGO continues its legacy of delivering exciting and detailed building sets with the launch of the highly anticipated...
Read More
How to decorate your living room with building blocks toys
How to decorate your living room with building blocks toys
Decorating your living room with building blocks toys can add a unique and playful touch to your space. Here are some...
Read More
Why parents should involve kids into building blocks toys and build with them
Why parents should involve kids into building blocks toys and build with them
Building blocks toys, such as Legos and other building blocks brands, have been a staple in children's playtime for g...
Read More
Eight illegal techniques to connect LEGO parts you may not have heard of before
Eight illegal techniques to connect LEGO parts you may not have heard of before
LEGO is a beloved toy that has been enjoyed by children and adults alike for decades. One of the things that makes LE...
Read More

Leave a comment

Please note, comments must be approved before they are published