
LEGO wants to compete with TikTok. The new platform is to be launched already in March!
Share
LEGO along with the Universal Music Group will be launching its own social video service which will include AR (augmented reality) elements named Vidiyo. This platform will let users create and upload and share their videos, quite comparable to TikTok. LEGO stated that it will be targeting mostly the children audience.
As we know, TikTok started with a children audience as well but grew into something bigger, however, the LEGO representatives state that they will strictly moderate all of the content by a large team of moderators to make sure that videos are following all of the rules and policies of the platform. The main objective is to ensure that the videos do not contain any personal information.
The main feature that will differ Vidiyo from TikTok and other competitors is that the application is fully controlled using real physical Lego bricks. Also, users don't need to worry about the music and copyright issues, since it will be provided by the Universal Music Group, which owns a huge music library of the most popular artists from all over the world.
So, how it will work? Usually, users select some fancy filters and start dancing or lip-synch but in Vidiyo they took a different approach - users will need to scan Lego minifigs and BeatBit plates, which will trigger various AR effects. In the video, children will be able to dance with an animated character repeating the scanned minifigure.
A lot of details about Vidiyo are still unknown, including the cost of building sets, minifigures specific to the AR app. LEGO promised to release more detailed information about the new platform before the official launch which is scheduled for March 1st.
Related Posts
-
Introducing the Magical LEGO World: Unveiling the Harry Potter Gringotts Wizarding Bank - Collectors' Edition!
As avid LEGO enthusiasts, we all eagerly await the latest releases from the iconic toy brick company. And in early 2...
-
Explore the Wonders of LEGO Harry Potter Hogwarts Castle and Grounds
Welcome, fellow enthusiasts of Lego and Hogwarts, to a world brimming with enchantment and wizardry! We have some ex...
-
Lego has a new addition: the Audi RS Q e-tron, which can be controlled from your phone, has appeared in the Technic series
Calling all Lego lovers and Audi enthusiasts! Prepare to rev up your building skills and embark on an exciting adven...
-
Lego Fans Rejoice: Summer 2023 Brings Exciting Harry Potter-Themed Sets
Lego has announced its latest additions to the Harry Potter-themed sets, set to be released this summer in 2023. The...
-
LEGO has revealed its tallest set ever - the Eiffel Tower
The set will be the second largest number of parts in the history of LEGO, the first place is for the "World map". ...
-
Presentation of the new Lego collection set 18+ "Black Panther"
Hello! Today we'll talk about a large set, which LEGO managed to announce with almost no leaks. An amazingly good s...
-
Presentation of the iconic Lego collection set "Back to the Future Time Machine"
The set has not even been released yet (the premiere is expected on April 1, 2022), but has already become legendary...
-
LEGO will release a set with a Tallneck from the Horizon video game (76989)
The building set is timed to coincide with the release of the Horizon Forbidden West. The Tallneck set will be the f...
-
A designer from Guangzhou built Beijing's Forbidden City from 700,000 LEGO pieces
The work demonstrates the spirit of the Chinese people and their identity to the whole world. In China, an enthusias...
-
LEGO will release its largest set ever - a model of the Colosseum with over 9,000 pieces
Lego will release a new building set with 9036 pieces. "Colosseum" will be the largest set in the range. The dimensi...
-
Lego has released its own Baby Yoda building set
True Star Wars fans are looking forward to this Friday more than any other segment of the population, as the second ...
-
Lego Chevrolet Corvette ZR1 gets electric engine and gearbox
The engine starts with the sound of a real Corvette. YouTube blogger Hyper Blue bought a Lego replica of a Chevrolet...
-
Lego will spend half a million dollars on crowdfunding ideas
The company launched the Lego World Builder platform, where anyone can suggest a new character, story or project. No...
-
So, LEGO Bugatti has already been, LEGO Nintendo too… What remains to release? How about Lego-Piano? And so that you could play on it!
LEGO has announced a Grand-Piano set - and yes, you can actually play it! The set consists of 3662 parts with a real...
-
The new LEGO building set allows you to build a Nintendo NES console and even "play" Super Mario Bros
LEGO Nintendo Entertainment System. Credit: LEGO According to several sources, the set will go on sale soon on Au...
-
LEGO Art – new collection of building kits for adults
The world’s most iconic artists, bands and characters available as brick paintings. LEGO Group has announced the rel...
-
LEGO-police is blocked in social networks due to protests in the US
LEGO has suspended advertising and promotion on the social networks of building sets with police due to mass protest...