Lego is considering potential renting scheme
Share
Thus, the largest toy manufacturer plans to fight for a clean environment. The company is often concerned about the environmental issue: Lego produces 36 thousand plastic blocks per minute and the packaging is also mostly made with plastic.
Due to criticism, the company has already promised to abandon materials produced using fossil fuels by 2030. In addition, some of the parts of the kits are already made from polyethylene based on plant materials. However, an alternative for materials that make it easy to separate and reconnect parts is not found yet.
The vice president of the company Tim Brooks said that while there are several ideas on how to organise Lego rental, there is not even a rough plan, and there are many obstacles to implement this scheme. If only because some building sets are very complex, with several thousand parts. “And what are the chances that an eight-year-old child will return the set complete,” – said Brooks.
Recently, the company introduced the first in 30 years global advertising campaign "Rebuild the World", the objective of which was the development of creativity of the child.
RECOMMENDED TO READ:
LEGO Replay – collect, clean and donate to charity
LEGO® announces collaboration with Panasonic Jaguar Racing
LEGO® style Cats Sculptures - a fusion of toys and art
Two-meter sculpture of Tony Stark made of LEGO
LEGO® unveiled new Empire Star Destroyer Building Set (4784 Pieces)
Related Posts
-
Introducing the Magical LEGO World: Unveiling the Harry Potter Gringotts Wizarding Bank - Collectors' Edition!
As avid LEGO enthusiasts, we all eagerly await the latest releases from the iconic toy brick company. And in early 2...
-
Lego has a new addition: the Audi RS Q e-tron, which can be controlled from your phone, has appeared in the Technic series
Calling all Lego lovers and Audi enthusiasts! Prepare to rev up your building skills and embark on an exciting adven...
-
LEGO will release its largest set ever - a model of the Colosseum with over 9,000 pieces
Lego will release a new building set with 9036 pieces. "Colosseum" will be the largest set in the range. The dimensi...
-
The new LEGO building set allows you to build a Nintendo NES console and even "play" Super Mario Bros
LEGO Nintendo Entertainment System. Credit: LEGO According to several sources, the set will go on sale soon on Au...