Lego is considering potential renting scheme
Share
Thus, the largest toy manufacturer plans to fight for a clean environment. The company is often concerned about the environmental issue: Lego produces 36 thousand plastic blocks per minute and the packaging is also mostly made with plastic.
Due to criticism, the company has already promised to abandon materials produced using fossil fuels by 2030. In addition, some of the parts of the kits are already made from polyethylene based on plant materials. However, an alternative for materials that make it easy to separate and reconnect parts is not found yet.
The vice president of the company Tim Brooks said that while there are several ideas on how to organise Lego rental, there is not even a rough plan, and there are many obstacles to implement this scheme. If only because some building sets are very complex, with several thousand parts. “And what are the chances that an eight-year-old child will return the set complete,” – said Brooks.
Recently, the company introduced the first in 30 years global advertising campaign "Rebuild the World", the objective of which was the development of creativity of the child.
RECOMMENDED TO READ:
LEGO Replay – collect, clean and donate to charity
LEGO® announces collaboration with Panasonic Jaguar Racing
LEGO® style Cats Sculptures - a fusion of toys and art
Two-meter sculpture of Tony Stark made of LEGO
LEGO® unveiled new Empire Star Destroyer Building Set (4784 Pieces)
Related Posts
-
LEGO has unveiled a captivating set inspired by Dungeons and Dragons, featuring a majestic dragon, a charming tavern, and an imposing castle
Although initial whispers of this LEGO marvel surfaced online on March 16, the official announcement was made jus...
-
150 million LEGO pieces - the world's largest diorama
A huge number of inconsistencies and inaccuracies. A very strange Guinness record and an absolutely incredible creati...
-
Lego will spend half a million dollars on crowdfunding ideas
The company launched the Lego World Builder platform, where anyone can suggest a new character, story or project. No...
-
LEGO Ventures about Fortnite: the project may become the “first strong metaverse” where people come to chat and relax
Rob Lowe, head of marketing at LEGO Ventures, said Fortnite’s influence on the gaming industry indicates the potenti...